Shopping Malls
The early indoor mall was ususally two or three storeyed, complete with a basement and shops located on all levels. Most of the stores or outlets were located within the interior of the mall, but somne were accessible from inside and out. Today, the difference is the vertical expnsion; the malls have many more levels. The utilities in-house and the variety has increased too. The concept of the enclosed shopping mall was experimented on and pioneered by the American immigrant from Austria, Victor Gruen. This new generation mall is an open-air pedestrian shopping center enclosed to enhance the appeal and experience within the dense, new, sprawling and large residential suburbs. Today there are shopping complexes that are agglomerations and literally, distinct landmarks. The malls today have hundreds of retail centres and speciality stores.
